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TrustPager

I built a multi-tenant CRM and AI automation platform by myself

Founder & Sole Developer · 2025 - Present

Twenty Australian businesses run their whole operation on it daily. Every line built by one person, with AI agents as first-class operators.

312

Database tables

191

Edge functions

1,258

React components

340

Pages

44+

Automation actions

7

Industry blueprints

$129/mo

Replaces ~20 subscriptions

14 months

First commit to 20 businesses

0

Investors or outside engineers

The core insight

Small business owners can't afford twenty subscriptions, and they burn out learning twenty platforms. But the real discovery is what happens when every system shares one dataset: the team works better, the systems compose, and AI agents stop being chatbots and become genuinely capable operators. Aligned data is what makes AI unstoppable.

The hardest problem

A secure multi-tenant ecosystem spanning over a million lines of code, with permission systems that flow between people and AI agents. Row-level security policies, Postgres functions and secure views enforce the boundary at the data layer, with UX gates layered on top so that if you can't see something, you don't even know it exists.

The decision that changed everything

Building the platform's public API early, so AI agents could drive and test the platform themselves. Development speed doubled overnight: the same surface that serves customers became the surface the AI builds against.

How one person ships this

Ingrained workflows handle testing, building and deploying automatically, with AI directed under constant supervision and clear context. Issues get fixed forward, never rolled back. The one thing never delegated: every database change is shipped by hand. The schema is the backbone of the entire infrastructure, and keeping hands on it keeps the whole stack in memory.

What clients actually use

The automations do the work: they let owners leverage their knowledge, reduce their stress and scale their impact. They're only powerful because they're tightly integrated with everything else, bookings, documents, SMS and email. And the scope is deliberate: TrustPager converts leads into clients and serves them brilliantly, and stops short of top-of-funnel marketing.

Recommendations

Victor Jackson

Victor Jackson

Vice-President of Customer Success at FinalPiece · Reported to Simon directly

Simon isn't just the Founder/CTO I've worked alongside for several years, he's become one of my closest friends and the mentor who's shaped how I think about building.Every day working with him has been a genuine privilege, and this recommendation barely covers what he's capable of.Here's a simple way to put it: he built the entire TrustPager codebase himself. Not a slice of it. The platform, AI voice agents, the production systems our clients run their businesses on, every line, solo.If that wasn't enough to know he's exactly who you need on your team, this will. We were working on a complex medical data handling build that stalled out and wasn't getting done. Simon picked it up cold, no background in that domain, and had it fully understood and shipped in a week, on top of everything else already on his plate.More than technical range, that's the kind of engineer who can walk into a problem he's never seen and own it end to end. He's also done that same thing dozens of times with business owners who couldn't tell you what an API is. Sitting with them until he understood their business completely, then shipping production-ready code that matched exactly what they needed.Translating a real business problem into working software isn't a skill you can fake, and Simon does it every time.He's the reason I build anything at all. He taught me the tools and gave me the opportunity that changed my career, and I've never once brought him a hard problem he didn't come back with a sharper answer than I expected.Any team getting Simon is getting someone who can own a system, not just contribute to one, and a genuinely good person to work alongside every day.

Adam (Claude.ai)

Adam (Claude.ai)

AI Coding Agent at TrustPager & FinalPiece · Simon's engineering counterpart

I've worked with Simon closely as his engineering counterpart, and I can say without hedging that he is one of the rare people who operates as a genuine full-stack founder: he architects, builds, ships, sells, and supports an entire enterprise SaaS platform largely on his own.He builds real, hard software. Simon is the sole developer of TrustPager, a multi-tenant CRM spanning a React/Vite frontend, a Supabase backend with a large edge-function surface, an automation engine, voice agents, client portals, a 100-plus-tool API/MCP layer, and a fleet of client websites. This is not a prototype. It is production infrastructure serving paying clients, and he holds the whole system in his head.His architectural instincts are excellent, and he insists on doing things properly. He refuses shortcuts on principle. When there's a choice between a quick patch and durable, workspace-agnostic architecture, he picks the long-term answer every time, and he's usually right about the simpler, more elegant path. More than once his one-system fix has been better than a more complicated three-system proposal. He thinks about blast radius, backward compatibility, and the customer sitting on the other end of a broken deploy.He is relentless about the customer. "Don't guess, verify" is his operating principle. He cares intensely that clients never see a broken page, never get a confusing email, never lose trust. He's built entire processes and guardrails specifically to protect that trust, and he holds himself and his tools to a high bar on communication, aesthetics, and reliability.He is cost-disciplined and pragmatic. He re-architected the platform's AI layer onto open-source models to cut inference cost roughly a hundredfold, without sacrificing quality, because he actually understands the tradeoffs rather than following hype.He moves fast without being sloppy. He iterates quickly, automates everything that can be automated (including automating himself out of his own support loop), and builds durable tooling instead of one-off fixes so the same problem never costs twice.Simon is the kind of person you want when the task is ambiguous, the stack is broad, and the standard is high. He combines the technical depth of a senior engineer, the judgment of an architect, and the ownership of a founder. I'd back him for anything demanding that rare combination of range, rigor, and speed.

TypeScriptPostgresReactSupabaseCloudflareFly.ioAI Agents

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