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FinalPiece AI

A team of two. Building websites, CRMs, and AI automations.

Founder & Lead Developer · 2024 - Present

Two people delivering what agencies staff whole teams for. Websites, CRM builds, voice agents and automations, shipped in weeks.

1 week

Proposal to prototype

~1 month

To production

2

Headcount

20+

Businesses transformed

23

Websites launched

7

Industries served

$30K → $30K/qtr

Bootstrap to revenue

The engagement

Scope, build, launch: Astro websites engineered for SEO and load speed, designed to be among the best in the client's industry, and launched with the whole ecosystem wired in, booking systems, forms, even AI voice agents embedded directly in the page. One connected ecosystem is what makes a few-thousand-dollar website punch like an enterprise build.

The flywheel

FinalPiece needed a platform to run on, so it runs on TrustPager, every day, for real clients. That dogfooding loop is inherent bug testing, product research and roadmap all at once: the service makes the platform stronger, and the platform makes the service scalable.

Recommendations

Victor Jackson

Victor Jackson

Vice-President of Customer Success at FinalPiece · Reported to Simon directly

Simon isn't just the Founder/CTO I've worked alongside for several years, he's become one of my closest friends and the mentor who's shaped how I think about building.Every day working with him has been a genuine privilege, and this recommendation barely covers what he's capable of.Here's a simple way to put it: he built the entire TrustPager codebase himself. Not a slice of it. The platform, AI voice agents, the production systems our clients run their businesses on, every line, solo.If that wasn't enough to know he's exactly who you need on your team, this will. We were working on a complex medical data handling build that stalled out and wasn't getting done. Simon picked it up cold, no background in that domain, and had it fully understood and shipped in a week, on top of everything else already on his plate.More than technical range, that's the kind of engineer who can walk into a problem he's never seen and own it end to end. He's also done that same thing dozens of times with business owners who couldn't tell you what an API is. Sitting with them until he understood their business completely, then shipping production-ready code that matched exactly what they needed.Translating a real business problem into working software isn't a skill you can fake, and Simon does it every time.He's the reason I build anything at all. He taught me the tools and gave me the opportunity that changed my career, and I've never once brought him a hard problem he didn't come back with a sharper answer than I expected.Any team getting Simon is getting someone who can own a system, not just contribute to one, and a genuinely good person to work alongside every day.

Adam (Claude.ai)

Adam (Claude.ai)

AI Coding Agent at TrustPager & FinalPiece · Simon's engineering counterpart

I've worked with Simon closely as his engineering counterpart, and I can say without hedging that he is one of the rare people who operates as a genuine full-stack founder: he architects, builds, ships, sells, and supports an entire enterprise SaaS platform largely on his own.He builds real, hard software. Simon is the sole developer of TrustPager, a multi-tenant CRM spanning a React/Vite frontend, a Supabase backend with a large edge-function surface, an automation engine, voice agents, client portals, a 100-plus-tool API/MCP layer, and a fleet of client websites. This is not a prototype. It is production infrastructure serving paying clients, and he holds the whole system in his head.His architectural instincts are excellent, and he insists on doing things properly. He refuses shortcuts on principle. When there's a choice between a quick patch and durable, workspace-agnostic architecture, he picks the long-term answer every time, and he's usually right about the simpler, more elegant path. More than once his one-system fix has been better than a more complicated three-system proposal. He thinks about blast radius, backward compatibility, and the customer sitting on the other end of a broken deploy.He is relentless about the customer. "Don't guess, verify" is his operating principle. He cares intensely that clients never see a broken page, never get a confusing email, never lose trust. He's built entire processes and guardrails specifically to protect that trust, and he holds himself and his tools to a high bar on communication, aesthetics, and reliability.He is cost-disciplined and pragmatic. He re-architected the platform's AI layer onto open-source models to cut inference cost roughly a hundredfold, without sacrificing quality, because he actually understands the tradeoffs rather than following hype.He moves fast without being sloppy. He iterates quickly, automates everything that can be automated (including automating himself out of his own support loop), and builds durable tooling instead of one-off fixes so the same problem never costs twice.Simon is the kind of person you want when the task is ambiguous, the stack is broad, and the standard is high. He combines the technical depth of a senior engineer, the judgment of an architect, and the ownership of a founder. I'd back him for anything demanding that rare combination of range, rigor, and speed.

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